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About Us › History » CENTURY 21 Real Estate LLC

 
1971
CENTURY 21 Real Estate LLC Consultancy was established by the Real Estate Consultants Art Bartlett and Marsh Fisher in Orange State.

1979
"Poor Aid Fund" (Easter Seals) was selected as the main charity subject of the system.

1983
CENTURY 21 Real Estate LLC Consultancy signed an agreement for the purpose of opening Real Estate offices by means of the franchise system in Japan with C. Itoh Company. This was the second international franchise agreement of the company.

1985
The sale of CENTURY 21 Real Estate LLC Consultancy to Metropolitan Life Insurance Company was approved by Transworld Corporation Stockholders.

1987
It was announced in the annual meeting that CENTURY 21 ® System will be implemented in England as well.

1992
The year-end sales of the entire CENTURY 21 ® System reached 100 milliards.

1993
  • The first "Quality Service Rewards" of the system were awarded to 21 privileged real estate consultancy offices and sales consultants in the 20th Annual International Meeting.

  • The CENTURY 21 ® System initiated the training program which is focused on the importance of establishing a long term relationship with the customers of its offices and on the customer satisfaction and with the approach of "consultancy".

1995
CENTURY 21 ® System initiated the first national marketing study for the purpose of reaching the Spanish-speaking population. By means of the specially produced 6-minute television programs, it took part in Univision and Telemundo which are the widest national Spanish television channels which are watched by 98% of the Spanish population.

1996
  • CENTURY 21 Fine Homes & Estates® and CENTURY 21® Recreational Properties were created. Fine Homes & Estates was formed to market the high valued products with the amount of 500.000 USD and above and Recreational Properties was formed to market the vacation and secondhand houses.

  • "CENTURY 21 ® Communities" was introduced, as the first national online user-friendly information resource which gives complete information about the communities and the neighborhoods in America and Canada, as directed at the potential buyers.

1997
It was announced that HFS Company will merge with CUC International Company in order to form Cendant.

1998
CENTURY 21 ® System announced that it made a central office franchise agreement in order to open its offices in South America as well.

1999
  • CENTURY 21 ® System initiated a new advertisement campaign with the slogan of " CENTURY 21: The Gold Standart ". The campaign, containing humor elements, which aims at showing the house purchasing and selling experiences of the CENTURY 21employees was broadcasted in the television channels. CENTURY 21 ® System at the same time gave place to the famous persons for the first time in the advertisements. Among these persons; Emeril Lagasse who is a famous television star and restaurant operator, and the famous psychologist Dr. Joyce Brothers, Yankee Group Director Joseph Torre and Baltimore Orioles star Cal Ripken, Jr. took part as well.

  • CENTURY 21 ® System; initiated a wide promotion program which includes the two-year marketing collaborations with several national sports associations including the Baseball League, Women Professional Golf League and the National Hot Rod Association. In addition to this, CENTURY 21 ® System became the main sponsor of the 1999 and 2000 CENTURY 21 Home Run Derby ® and the presentation sponsor of the 1999 "Turn Ahead the Clock" series of the Baseball League.

  • CENTURY 21 ® System introduced "Vision 2100" which is a dynamic and integrated organizational strategy for the purpose of supporting and developing the system. This three-directional approach on the subject of brand marketing, technology usage and the franchise support were designed in order to modernize the house real estate experience and to make it suitable.

2000
  • " CENTURY 21: The Gold Standart " national advertisement campaign took the bronze "EFFIE" reward from New York Marketing Association on the subject of influential advertisement.

  • CENTURY 21 China opened the first franchise office in Beijing as a part of the master franchise agreement. Robert Moles met Beijing Mayor Assistant and the members of the Ministry of Improvement of Beijing in order to discuss the developing real estate sector in China.

  • CENDANT Company elected Robert Moles as the Chairman of the Board of Directors of CENDANT Real Estate Franchise Group. Van Davis who has 16 years experience in the CENTURY 21 ® System and worked as Operations Manager was promoted to the President and COO.

  • It took part in the 3rd line just after Burger King and McDonalds among 10 most rapidly developing franchise organizations in the world in the year 2000, and it was deemed the title of CENTURY 21 ® sector.

  • CENTURY 21 ® brand is listed I the first line among the answers whenever it is asked all over the world as "what is the first brand you remember in the real estate sector?", "which brands you heard about for providing the real estate consultancy services?", "which brands you prefer for purchasing and selling the real estate properties in the next years?".

2001
  • CENTURY 21 Real Estate LLC Company renewed and introduced its www.21online.com website. The redesigned resource center presents a lot of useful resources which also include the mortgage rates, work site links, electronic boxing cards and virtual presentation library to the CENTURY 21 offices-Real estate consultants.

  • CENTURY 21 Learning / Training System (CLSTM) was introduced. CLSTM which is completely interactive, web-based training system introduces the sector to the CENTURY 21 office owners and offices and provides interactive and live training sessions which they could reach easily from their computers and within their timings on the related work subjects.

  • CENTURY 21 brand was shown among the best/most successfully promoted brands of the year 2001 by Promo magazine.

  • Van Davis who is the President and CEO of CENTURY 21 Real Estate LLC Company was awarded the prestigious "Friends of Franchising" rewards organized jointly by the Trade Development Board and Singapore International Franchise Association. This reward is being granted to the well-recognized franchisors that have important contributions to the franchise sector and operate globally.

  • CENTURY 21 Real Estate LLC Company took two J.D. Power and Associates rewards on the subject of customer satisfaction. CENTURY 21 ® System took the rewards of "Highest customer satisfaction among the persons that purchase house for the first time" and "Highest satisfaction in the internet service which is provided to the house sellers" among the national real estate complete service organizations.

2002
  • CENTURY 21 Real Estate LLC Company took part in the first line in the list of income providers to the 2001 Easter Seals Fund and acquired the privilege of the leader organization of all times for this organization.

  • CENTURY 21 Learning System ® took part in the "First 100 in Training" which is selected by the Training Magazine.

  • CENTURY21.com was selected as the most visited real estate sales organization website by Jupiter Media Metrix.

  • CENTURY 21 Real Estate LLC Company won three APEX rewards on the subject of "Broadcasting Quality". The intranet site of CENTURY 21 ® System -21online.com- won the honor reward in the "Intranet Sites" and "Mostly Developed Web and Intranet Sites" categories, and 21st CENTURY News in the "Printed News Letters" category.
 

© 2008 CENTURY 21 Real Estate LLC. CENTURY 21® is a registered trademark licensed to CENTURY 21 Real Estate LLC. Equal Housing Opportunity. Each Office is Independently Owned and Operated.