July 1971
CENTURY 21® is founded by Art Bartlett and Marsh Fisher in Orange County,
California.
October 1979
Easter Seals is chosen to become the System's major philanthropic partner.
June 1983
Century 21 Real Estate Corporation signs an agreement with C. Itoh and Co., Ltd., to
franchise real estate offices in Japan, the System's second international franchise agreement.
December 1986
The CENTURY 21® System launches first-ever-national marketing outreach to
Hispanic market. Three six-minute CENTURY 21 segments within a television special are
produced and reach more than 98 percent of all Hispanic households over Univision and
Telemundo, the nation's largest Hispanic television networks.
March 1996
CENTURY 21 Fine Homes & Estates® and CENTURY 21 Recreational PropertiesSM
are created. Fine Homes & Estates is aimed to market high-end properties priced at $500,000 or
above. Recreational Properties is created to market vacation and second homes.
May 1998
The CENTURY 21 System announces the signing of a master franchise agreement to
develop CENTURY 21 offices throughout South America.
October 2000
CENTURY 21 China opens its first franchise office in Beijing as part of a Master
Franchise Agreement. Robert Moles meets with the Vice Mayor of Beijing and several members
of the Beijing's Ministry of Construction to discuss China's growing real estate market.
January 2002
Century 21 Real Estate Corporation is named the top Easter Seals fundraiser for
2001, and also earns the distinction as the all-time leading corporate sponsor of this organization.
April 2002
Century21.com is named the most trafficked real estate sales organization Web site
by Jupiter Media Metrix.
December 2002
Century21Espanol.com, the CENTURY 21 System's Spanish-language site,
earns an Outstanding Web Site award from the 2002 WebAwards competition.
December 2003
The CENTURY 21 System announces the signing of a master franchise
agreement to develop CENTURY 21 offices throughout Spain.
June 2004
Thomas R. Kunz is named president & CEO of Century 21 Real Estate Corporation.
June 2004
Web Marketing Association awards Century 21 Real Estate Corporation with an
Internet Advertising Competition (IAC) award for its online Hispanic advertising campaign.
October 2005
Advertising Age magazine, in cooperation with the Association of Hispanic
Advertising Agencies recognizes Century 21 Real Estate LLC for excellence in Hispanic
advertising with a 2005 Hispanic Creative Advertising Award in the interactive media category for
an online banner advertisement entitled "Signs."
November 2005
The CENTURY 21 System releases the results of its inaugural First-Time
Homebuyer Index featuring insights into the home buying habits of new and Spanish-speaking
homebuyers.
March 2006
The CENTURY 21 Learning System® is named to Training magazine's "Training Top
100" for the fifth consecutive year.
March 2006
Corporate University Xchange (CUX) lauds CENTURY 21 System with Corporate
University Xchange Award for Excellence and Innovation in Corporate Learning.
(Rev 04/10)
May 2006
Century 21 Real Estate LLC signs a master franchise agreement to license CENTURY
21 franchises in Russia.
November 2006
Century 21 Real Estate LLC announces launch of CENTURY 21 Mobile
(mobile.c21.com or mobile.century21.com) which allows consumers access to property listing and
offices searches via PDAs, cell phones and other handheld devices with Internet access
capability.
December 2006
Century 21 Real Estate LLC announces a master franchise agreement in
Romania to create CENTURY 21 Romania and the opening of its first offices affiliated with
CENTURY 21 Bulgaria.
March 2007
The CENTURY 21 Learning System is named to Training magazine's "Training Top
125" for the sixth consecutive year.
March 2007
Century 21 Real Estate LLC signs master franchise agreement to open
CENTURY 21® franchises in the Baltic States encompassing Estonia, Latvia and Lithuania
operating under the name CENTURY 21 Baltics.
June 2007
Century 21 Real Estate LLC earns an Effie Award from the New York
American Marketing Association for its 2006 advertising campaign. The campaign was
created in partnership with mcgarrybowen, the brand’s advertising agency of record.
October 2007
BetoCasas.com Site Web Sites Earns MIXX Award for Interactive Marketing
Excellence in the Hispanic Marketing Category
November 2007
Century 21 Real Estate LLC announces its expansion into South Africa.
Century 21 South Africa, headed by Dr. Duncan Gray, chief executive officer, granted exclusive
franchising rights to the CENTURY 21 name and system throughout South Africa.
August 2008
Century 21 Real Estate LLC announced its expansion in South America with the
signing of a master franchise agreement to open CENTURY 21® franchises in Brazil.
January 2009
Century 21 Real Estate LLC announces decision to transition its national television
advertising to additional online advertising, including media spend in the following categories in
2009: display, search engine marketing and partnerships with real estate listing Web sites.
March 2009
Century 21 Real Estate LLC First-Time Home Buyer reveals increasing demand
despite concerns about the economy.
April 2009
CENTURY 21 Real Estate LLC Celebrates 30th Anniversary of its Philanthropic
Partnership with Easter Seals.
April 2009
Century 21 Real Estate LLC announced that its Mother-in-Law advertisement won the
"Best Real Estate Online Ad" at the Internet Advertising Competition, produced by the Web
Marketing Association*.
May 2009
Century 21 Real Estate LLC announced its expansion in Asia Pacific with the signing
of a master franchise agreement to open CENTURY 21® franchises in Thailand.
July 2009
Century 21 Real Estate LLC Recognized with Stevie® Award for Effectiveness of
Online Advertising Shift
(Rev 04/10)
August 2009
Century 21 Real Estate LLC announces the signing of an agreement by its
Caribbean master franchisee to open the first CENTURY 21® franchise in Bermuda.
October 2009
Century 21 Real Estate LLC announces its Web site, century21.com, was honored
with an Online Advertising Creativity Award from the OMMA Awards, and a Web Award in real
estate excellence from the Web Marketing Association.
December 2009
Century 21 Real Estate LLC announces the signing of a master franchise
agreement to license CENTURY 21® franchises in Slovakia.
February 2010
Richard W. Davidson appointed as president & CEO of Century 21 Real Estate
LLC
February 2010
Century 21 Real Estate LLC announces that with the $2.1 million raised by its
franchise system in 2009, it has surpassed $100 million in funds raised for and donated directly
by the franchise system to Easter Seals, its sole philanthropic partner since 1979.
March 2010
Century 21 Real Estate LLC announces its tenth consecutive year of market
leadership in brand awareness. In a study conducted by Millward Brown, a leading global market
research organization, the CENTURY 21® brand achieved 97 percent name recognition, the
highest consumer awareness level when compared to other real estate brands. This is the 10th
consecutive year in which Millward Brown’s research has demonstrated CENTURY 21 as the
leader in real estate brand awareness among consumers.